Getting Through the Winter Amid Attacks on Critical Infrastructure: “Keep This Energy for Yourself” Campaign Launched
Against the backdrop of winter and ongoing strikes on energy infrastructure, an energy-efficiency information campaign titled “Keep This Energy for Yourself” has been launched in Ukraine.
Its goal is to highlight everyday household solutions that can help Ukrainians better cope with periods of outages and energy shortages. The focus is not on major renovations but on accessible steps aimed at saving heat and using electricity wisely.
Recent sociological research has shown that for 42% of Ukrainians, home comfort is an important incentive for implementing energy-efficiency measures*. In wartime conditions, energy efficiency often means the ability not to freeze and to maintain basic living conditions in the most difficult moments.
“Today, people’s lives depend on access to energy more than ever, while Ukrainian infrastructure is facing unprecedented large-scale attacks. Therefore, we want to remind citizens of effective and often overlooked solutions that allow them to get the most out of heat and electricity when they are available. A heat-reflective screen behind a radiator, double-glazed windows in winter mode, a faucet aerator to save hot water — even simple measures help significantly increase comfort at home,” noted Hanna Zamazieieva, Head of the State Agency on Energy Efficiency.
The campaign is taking place in major cities whose daily functioning particularly depends on stable energy supply. The initiative is jointly implemented by the Danish Energy Agency and the State Agency on Energy Efficiency and Energy Saving of Ukraine. The project is funded by the Danish Energy Agency.
“Right now, the most important thing for Ukrainians is to get through the winter. The people of Denmark stand firmly with Ukraine, and this campaign, addressed to all Ukrainians, is an integral part of the broader assistance our country provides. While our experience cannot be directly compared to Ukraine’s, the proposed energy-efficiency measures are a simple, universal, and effective way to get more from the energy that is available,” said Iben Møller Søndergaard, Deputy Director General of the Danish Energy Agency.
More details about energy-efficiency solutions are available at: www.eeua.org.ua
*Gradus research commissioned by the Danish Energy Agency and the State Agency on Energy Efficiency and Energy Saving of Ukraine.